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Getting “inked” is an incredibly personal experience. While inking may only take an hour or so, the overall process of exploring designs and finding an artist can take months. Even then people may feel unsure about their choice and regret their decision after having the tattoo on their skin.

The Goal

The goal of this CareerFoundry UX Design project was to approach this problem by using Design Thinking and UCD Methods within the context of an app-building project. I worked under the close supervision and great attention of my mentors: Gökçen Keskin, Alicia Suska, and my tutor: Helena Lozano.

The App

Inkarnate is a social platform for tattoo hunters to explore and share inspiration for designs and communicate with tattoo artists of their choice, so that they can make a regret-free decision when choosing their next tattoo.

The Prototype

Please review my interactive prototype of the final design made in Adobe XD.
Feel free to click through and explore it!
You may also enjoy the presentation video I hosted below.

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Project: Inkarnate | responsive web app
Role: UX Designer, UX Researcher, UI Designer
Date: June 2019–November 2019
Client: CareerFoundry (as Student)

Tools:

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  • Finding a unique motif and a tattoo style that suits the user.
  • Not knowing who to consult or where to find a reliable and sympathetic tattoo artist.
  • People who never had a tattoo can’t know how a tattoo looks like on their skin or how it feels to wear one.
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The user needs a way to be guided and strengthened in their decision to acquire a tattoo in a trustworthy and secure way. They need to be informed about all of the different tattoo styles and be able to choose a motif they can see applied on their skin before the actual inking by a capable, trustworthy artist begins.

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An app that thoroughly informs the user–without overburdening him–about tattoo styles and recommends motifs based on preferences. Tattoos can be viewed in an “AR tattoo-on-your-skin” feature. Direct communication with artists and subtle handholding during the process encourages users to make a decision they won’t regret.

Competitive Analysis

For an overview of the market and to find strengths and weaknesses of existing apps I performed an extensive competitive analysis.

Focusing on Tattoodo and Inkhunter – the two most popular brands – I identified each apps key objectives, overall strategy, market advantage, marketing profile, SWOT, UX analysis – usability, layout and navigation structure.

Conclusions

Inkarnate can succeed on the competitor market if:

  • it becomes a trustworthy and helpful friend to the user
  • listens to his doubts, fears and needs
  • hand-holds the user during the difficult decision they are about to make
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